Ford Vehicles: Warriors In Pink | Ford's Commitment

Ford's Relationship with Komen

Ford is proud of its 14-year National Sponsorship of the Komen Race for the Cure. To date, Ford has dedicated more than $95 million to the cause. Our commitment runs well beyond raising funds. We know that awareness leads to early detection and early detection saves lives, so we are also working to increase breast cancer awareness--last year creating over one billion media impressions. We also encourage our employees to participate. More than 50,000 Ford employees have participated in The Race and thousands of our dealers support the race in their area.

For information on how to sign up for the Komen Race for the Cure® in your area, please call 1-888-603-RACE or visit komen.org.

Through a national sponsorship of Race for the Cure, Ford reached 1.5 million race participants at 115 events annually. Warriors in Pink helped Ford reach beyond participants to extend the emotion of race day to non-racers. The 2006 Warriors in Pink campaign received over one billion media impressions. Over two million people visited fordcares.com, 71,000 entered the Gear up with Grey’s Anatomy Sweepstakes, 2,500 essays were received in the “Warrior of the Week” contest with The View, and over $1 million in Warrior apparel was sold.

In 2005, Ford joined with Lilly Pulitzer for the third year in a row and raised over $1.6 million in scarf sales for the Susan G. Komen Breast Cancer Foundation. The $35 scarf was sold through Fordcares.com, Komen.org, and at more than 75 Lilly Pulitzer® Signature Stores.

Celebrities who showed their support to fighting breast cancer and appeared in the 2005 national print campaign included: the Women of ER (Laura Innes, Sherry Stringfield, Parminder Nagra, Linda Cardellini and Maura Tierney).

Also in 2005, Ford approached Melissa Etheridge to create an anthem to honor and unite those who run in the Komen Race for the Cure event. In October, Melissa unveiled "I Run for Life," the first anthem ever created for the Komen Race for the Cure. Check out Melissa’s video here.

In 2004, Ford joined with Lilly Pulitzer for the second year in a row and raised over $2.4 million in scarf sales for the Susan G. Komen Breast Cancer Foundation The $35 scarf was sold at Bloomingdale's, Bloomingdales.com, Bloomies by Mail and at Lilly Pulitzer® Signature Stores.

Celebrities who showed their commitment to fighting breast cancer and got "Tied to the Cause" in our 2004 print and public relations campaigns were Claire Danes, Demi Moore, Jennifer Connelly, Mary J. Blige, and Patti LaBelle. In Los Angeles, more celebrities joined in and attended a luncheon with a Lilly Pulitzer fashion show and silent auction which raised more than $80,000 for the Susan G. Komen Breast Cancer Foundation. Celebrities at the luncheon included Lisa Kudrow, Courtney Cox, Patti LaBelle.

In New York City, a Get Tied to the Cause promotion ran for two weeks straight on the ABC SuperSign in Times Square. At Komen Race for the Cure® events across the country, Breast Cancer Awareness postcard packs were distributed onsite, reminding women across the country of the importance of early detection.

Ford collaborates with acclaimed designer Lilly Pulitzer to create the 2003 bandana-a playful pink-and-green patchwork design, which combines an exclusive Lilly Pulitzer butterfly pattern with a vintage Ford car design.

Ford continues to promote the sale of a special Breast Cancer Awareness silk scarf. Also designed by Lilly Pulitzer, the scarf features a different and unique design that complements the bandana. Net proceeds from scarf sales alone raise more than $1 million for the Susan G. Komen Breast Cancer Foundation. The scarf is sold at Bloomingdales, Bloomingdales.com and Bloomies By Mail and at Lilly Pulitzer® Signature Stores nationwide

Several celebrities, including Sarah Michelle Gellar, Helen Hunt, Peter Krause, Rosario Dawson, Serena Williams, Regina King, Marg Helgenberger, Natalia Livingston and Leslie Charleson, join Ford in getting "Tied to the Cause," the theme of our print campaign

On site at the Komen Race for the Cure® races, Ford also provides survivors and supporters with an inspirational book written by breast cancer survivor and author Jennie Nash. My Grandma's Bandana was created especially for the everyday heroes that participate in Komen Race for the Cure® events. The complimentary mini-book tells the heartwarming tale of a young girl coming to understand why her grandmother - a breast cancer survivor -- is a true hero.

More than 3,800 dealers participate in Komen Race for the Cure® events nationwide.

Ford makes an important fashion and social statement by working with acclaimed accessory designer Kate Spade to create the 2002 Breast Cancer Awareness scarf. Celebrities such as Sheryl Crow, Susan Sarandon, Cuba Gooding Jr., Tom Brady, Kirsten Dunst, Katie Holmes, Patricia Heaton & Ray Romano, Pete Sampras & Bridgette Wilson-Sampras and many others team up to join in the fight against breast cancer.

Ford promotes the sale of limited-edition silk versions of the scarf at Bloomingdale's All proceeds from each scarf sale benefit the Susan G. Komen Breast Cancer Foundation and The Breast Cancer Research Foundation.

Ford redesigns its award-winning in-depth breast cancer awareness website, Committed to the Cause to offer even more information about important breast cancer resources - from survivor stories to support ideas for family members.

To date, Ford has committed more than $76 million to the fight to end breast cancer. Thanks to fundraising efforts such as the sale of the limited edition Kate Spade scarf, Ford has been able to both provide crucial support to those seeking a cure and raise breast cancer awareness. This support has come in the form of sponsorship of Komen Race for the Cure® events and advertising designed to build awareness of the fight as well as direct donations to the Susan G. Komen Breast Cancer Foundation and The Breast Cancer Research Foundation.

Ford, its dealers and employees are dedicated to fighting the war against breast cancer and will continue to stand on the frontlines of the battle until a cure is found.

Ford's Breast Cancer Awareness Celebrity Scarf campaign involves celebrities who care about the cause. Megan Mullally, Courteney Cox Arquette, David Arquette, Vanessa L. Williams, Rick Fox, Marcia Gay Harden, Renee Zellweger and her publicist Nanci Ryder pose in high-profile print ads wearing the Ford scarf. Their comments about breast cancer and the cause touch readers on a personal level.

Ford promotes special edition silk versions of the scarves at Macy's stores nationwide and online at www.macys.com. Proceeds benefit the Susan G. Komen Breast Cancer Foundation, American Cancer Society and Big BAM.

More than 115,000 copies of Jennie Nash's book, The Victoria's Secret Catalog Never Stops Coming and Other Lessons I Learned From Breast Cancer, are distributed throughout the country. The goal: To inspire and relate to people dealing with breast cancer, and to educate the general population about breast cancer.

Ford sponsors a magazine insert featuring several young actresses from the WB network and a quiz on breast cancer facts focusing on young women and breast cancer.

Ford encourages an open exchange about breast cancer information and awareness by featuring a discussion of the disease with actresses from The Practice. The discussions are featured in several women's magazines.

Ford sponsors a national awareness campaign in several popular women's magazines. The ads, featuring survivors Olivia Newton-John and Peggy Fleming, stress the importance of early detection and highlight advancements in breast cancer therapy.

Ford develops its first bandana to pass out to Komen Race for the Cure® participants as a way to show solidarity and support in the fight against breast cancer.

Ford sponsors two episodes of Murphy Brown, whose main character is dealing with breast cancer. The impact on a large television audience is enormous. After the final episode is aired, the Susan G. Komen Breast Cancer Foundation receives more than 1,900 phone calls to its toll-free Breast Cancer Helpline. This represents 24 percent of the total calls received for the entire month of October.

During the first year of Ford's involvement, 54 dealers across the country volunteer at their local Komen Race for the Cure® event. Today more than 3,200 Ford dealers around the country actively support Komen Race for the Cure®.

In an effort to support issues that affect its customers and employees, Ford becomes a national sponsor of the Susan G. Komen Breast Cancer Foundation Race for the Cure® Series. The goals are to raise awareness, educate the public, promote early detection and fund critical research and community outreach programs.