Ford Warriors in Pink is partnering with NBC’s highly anticipated new comedy “Kath & Kim” on several initiatives to help raise breast cancer awareness and emphasize the importance of early detection. The partnership will include a special episode of “Kath & Kim” airing October 16 at 8:30 p.m. ET /7:30 p.m. CT, a national print advertising campaign, more than 1,000 “House Parties” and the new 2008 Warriors in Pink apparel collection.
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Ford continues its support of breast cancer awareness by joining forces with Lifetime Television’s highest-rated series, "Army Wives". Check it out. July 13, at 10 p.m. ET/9 p.m. CT.
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As the winner of the Ford One-of-a-Kind Warriors in Pink Mustang Sweepstakes, Jennifer Cavanagh of San Antonio, Texas, will own a unique Ford Mustang convertible — one that symbolizes her concern about cancer.
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Maureen Lutz, breast cancer survivor and founder of the Necessities Bag™ and several doctors are partnering together to bring this resource to mastectomy patients. Lutz was named a Ford Warrior of the Week in 2006 and was featured on ABC’s “The View.”
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Ford launches the Warriors in Pink celebrity-decorated mini-Mustang charity auction on eBay.
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Ford reaches new audiences with their most comprehensive Warriors in Pink campaign yet in support of Susan G. Komen for the Cure. The campaign, which officially kicks off in October with breast cancer awareness month, is the broadest breast cancer awareness marketing initiative for Ford.
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Ford's Warriors in Pink, Howie Mandel and the models of NBC's highly popular "Deal or No Deal" are working together to say "NO DEAL" to breast cancer.
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Ford ramps up its fight against breast cancer by announcing today a very special addition to its 2007 Warriors in Pink Campaign in support of Susan G. Komen for the Cure. Two-time Grammy-winner and former American Idol winner, Kelly Clarkson joins Ford’s fight by appearing in their campaign designed to drive awareness of the Warriors in Pink initiative.
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Ford revs up its 2007 Warriors in Pink campaign in support of Susan G. Komen for the Cure by announcing today a very special addition – the new 2008 Mustang with Warriors in Pink package. Produced in a limited edition of 2,500 units, the Mustang with Warriors in Pink package is the first-ever Ford vehicle designed exclusively to support Susan G. Komen for the Cure.
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Powered by Ford, Katherine Legge and her pink racecar hit the track to support Warriors in Pink in the Champ Car Grand Prix of Road America. Find out the exciting story about the race and this role model who raised proceeds towards breast cancer awareness by auctioning off her race uniform.
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This fall, ABC’s “The View” and Ford to honor heroic warriors in the fight against breast cancer with a “Warrior of the Week” program as they sit down with “warriors” who share personal stories of support and commitment in the fight against breast cancer on-air.
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The cast of ABC’s “Grey’s Anatomy” shows their passion and helps Ford fight against breast cancer by suiting up in Ford’s Warriors in Pink clothing with a series of ads.
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Top stars from America’s Next Top Model walk the runway with tribute to Susan G. Komen Breast Cancer Foundation Race for the Cure® Warriors in Pink February 10 at Metropolitan Pavilion.
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